Privacy Policy

Lemon Athletics is a performance apparel and equipment brand operated by Aurora United LLC (“Lemon Athletics,” “we,” “us,” or “our”). This Privacy Policy explains what personal information we collect when you visit lemonathletics.com, place an order, or contact us, and how we use and protect it.

By using our website or placing an order, you agree to the practices described in this policy.

We collect information you provide directly to us, including your name, email address, shipping and billing address, phone number, and the contents of any messages you send us through our contact form or by email.

When you make a purchase, payment card details are entered through and processed by our PCI-compliant third-party payment processor. We do not store full card numbers on our servers.

We also automatically collect certain technical information when you visit the site — such as your IP address, browser type, device information, pages viewed, and referring URLs — through cookies and similar technologies.

We use the information we collect to process and fulfill your orders, send order confirmations and shipping updates, respond to your questions and support requests, prevent fraud, comply with legal obligations, and — where you have opted in — send you marketing communications about products and promotions.

We may also use aggregated, de-identified technical data to understand how the site is used and to improve our products and customer experience.

We use cookies and similar technologies to keep items in your cart, remember your preferences, measure site performance, and understand traffic. You can disable cookies through your browser settings, though some features of the site may not function properly without them.

We do not sell your personal information. We share it only with service providers who help us operate our business — such as payment processors, shipping carriers, email and analytics providers — and only to the extent needed to perform those services.

We may also disclose information when required by law, to enforce our terms, or to protect the rights, property, or safety of Lemon Athletics, our customers, or others. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We retain your personal information for as long as needed to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Order records are typically retained for the period required by applicable tax and consumer-protection laws.

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of marketing communications or the “sale” or “sharing” of personal information. Residents of California (CCPA/CPRA) and the EU/UK (GDPR) have specific rights under those laws.

To exercise any of these rights, email us at support@lemonathletics.com. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your privacy rights.

We use industry-standard administrative, technical, and physical safeguards — including encryption in transit — to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date below. Material changes will be communicated through the website or by email where appropriate.

If you have questions about this Privacy Policy or how we handle your information, contact us at support@lemonathletics.com.